A few apps have been able to keep the top spots with one of the most sought after demographic right now: Gen Z.
For anyone building an app, marketing to Gen Z is one of the hardest things to do and requires a lot of experimentation, strategy, and overall close understanding of the demographic as a whole.
Let’s take a look at 5 of the most popular apps that Gen Z has been quick to take and willing to keep on their phone in 2017.
I’ll be skipping over the obvious apps such as Snapchat, Instagram, and YouTube, as those are to be expected.
Instead, I’ll dig into some of the other unique apps that have recently become must-haves.
The app started out as a simple concept of allowing people to create digital avatars of themselves and add different clothing, different accessories, and share those avatars to extend upon the already popular emojis. Bitmoji continues to offer constant updates to the wardrobe the avatars can have.
The company was acquired by Snapchat and is now well-integrated into the platform. At this point, there’s no chance you can miss it. Even profile pictures on Snapchat are set to show someone’s Bitmoji character by default. The app’s consistent stream of fun and integration with one of the biggest Gen Z apps out there continues to make it a hit and keep it high up on the app store.
Group chats are hands-down one of the most popular ways to communicate with friends today. GroupMe has come out on top as one of the top apps today for group chat.
Its largest differentiator from iMessage is its ability to create massive groups of people. It also has a relatively organized interface in comparison to other apps. It brings extra features such as polls, a group gallery, a group calendar, and the ability to like posts, all of which help make it stand out from the rest and continue to dominate the demographic.
This app, on its own, stands out as a unique app in comparison to some of the major social networking apps on the app store.
The app has continuous explosive growth, offering a simple way to create videos and the ability to add popular music to a video as well. This level of appeal is just right for a generation interested in knowing about the mainstream and always consuming content on their phones.