Paul Morigi/Getty Images
Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now, it seems like the world’s biggest advertisers are putting their money where their mouths are.
Both P&G and Unilever appear to have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. According to estimates from MediaRadar, a New York-based advertising intelligence company, P&G’s ad spend dropped 41% year-over-year, while Unilever’s dropped 59%.
To read more about how two of the world’s biggest advertisers are cutting back on their digital ad spend, click here.
In other news:
L’Oreal is changing its ads because you have no attention span. The beauty company is partnering with Google to jointly roll out a new initiative where it will put out timely six-second ads that will run prior to content on YouTube.
Facebook is ready to drop as much as $ 3 million an episode on TV-style shows. Its first slate of TV-like shows this summer, according to The Wall Street Journal, put spending in the range of marquee cable networks, and tech rivals like Netflix.
Why some gadgets have to pay to be on TV and some don’t. We take you inside the tricky world of product placement, where companies like Eclipse Worldwide talk to people in Hollywood who need believable, real-world products to complete a scene.
Martin Sorrell: People feel ‘ripped off’ by the Cannes Lions, the ad conference where a chicken sandwich costs €32. According to the WPP chief, Cannes may have passed its sell-by date.
Google is going to stop reading the mail in your Gmail inbox to target ads to you. The search giant announced Friday it will stop scanning user’s Gmail inboxes for ad personalization purposes.