The World Taekwondo Federation has finally rebranded but it is far from the only sporting entity to cause controversy with an acronym or abbreviation
The World Taekwondo Federation did the inevitable last weekend, changing its name to escape the “negative connotations” of its acronym.
World Taekwondo, as it is now officially known, first considered changing its name in 2015, but decided to give it another 18 months before accepting that the ubiquitous online abbreviation was going nowhere. The new slogan? It’s “Taekwondo For All”. Thanks for asking.